Why Your Routing Guide Is Failing

The freight market doesn’t work the way most people think it does, and Chris Caplice is here to explain why. As the Chief Scientist at DAT Freight & Analytics and Executive Director of MIT’s FreightLab, Chris has spent years studying the breakdowns in routing guides, the myth of economies of scale, and why AI isn’t a magic bullet for bad freight strategy. In this episode, we’re diving deep into how shippers, brokers, and carriers can use benchmarking and dynamic tools to build...