Live Interview from KW Family Reunion - John Keller

On this episode, Linda and Dana talk to Vice Chairman of Keller Williams John Keller about his role in developing the Keller Williams brand.  He shares how he started to learn more about branding, and realized Keller Williams had developed a brand without doing any intentional branding.  He set out to create an intentional branding campaign for Keller Williams, and worked with Gary Keller to arrive at new brand identity: being a place where entrepreneurs thrive.