Guerrilla Marketing Stunts (Mad Men 2.0) w/ Roger Nairn P.2

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company.  - Guerrilla stunt with 3000 panties on a Lamborghini - Guerilla stunt for egg marketing board of British Colombia  - Podcast marketing is a niche skill - How to start a company. SMARTLY. Not engaging in procrastination whatsoever. - Seth Godin - Shipping  - Aiming big is more feasible  - Serendipity - Depression cure Book recommendations: Grant Cardone - 10X Think and grow rich - Napoleon hill Reboot - Jerry Colona (CEO whisperer) The one thing -  Psychocybernatics Out on a wire Autobiography of bob Iger (CEO of Disney) Find Roger here:  https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar)  Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar