ROI-driven Podcasting - Marketing, Hacks and KPIs w/ Roger Nairn P.1

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company.  - ROI-driven podcasting - Creating podcasts for brands - Overcoming skepticism of anything “brand-produced” - Future of podcasting - Technological opportunities of storytelling - https://chartable.com - Paid advertising for podcasts - Marketing for podcasts: 1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media... 2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions) 3. Cross-promotion with other podcasts 4. More bucket - using your unfair advantage - The KEY factor to having a well produced podcast that is destined to grow Find Roger here: https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar