Tales of the Wild West of Marketing (better than Mad Men) w/ Tommy Nolen

This episode’s guest is Tommy Nolen, a marketing expert with the most impressive resume you can probably find. After 25 years in marketing, he has a plethora of unthinkable stories that brought brands to people. Tommy is a pioneer and a leader, he knows the marketing and advertising industry like nobody else does. Nowadays he is a co-founder of The RoundTrip Group (RTG), a marketing, advertising, media, and sales consultancy firm that helps marketers better sell to their customers, agencies better sell to clients, and vendors better sell to agencies. Additionally, Tommy is a Strategic Advisor to Glewed.TV, a privately-owned ad-support video on-demand platform that is revolutionizing the streaming space.  Revolutionizing everything he touches runs in his blood.  - Why Puerto Rico is a marketer’s dream - The craziest credit card story you’d ever hear - The three pivotal marketeers - Marketing campaigns on location, the offline way - Don’t accept the status quo, question it, and don’t be afraid of grey areas - Fortune favors the bold - Using fake news to your own advantage? - One bad impression has exponentially more power than all the thousands of good impressions - The other 2 billboards troubles and crazily creative solutions - Unexpected electricity bills and stitching billboards together - Hanging huge credit cards from the ceiling in the mall (tutorial)  - Starting in the marketing world in the largest independent agency in the world. How marketing was in NYC 1995. - it doesn't matter if 95% is right, people will remember the 1% that’s wrong. Have attention to detail - Having a very deep understanding of all the stakeholders and taking all the variables into account. Do your due diligence. Be thorough in your work.  - Working with Nissan - Building loyalty is paramount - Brand should be like a friend to their customers, always being there. - Creating the first in-video game marketing campaign  - Be comfortable to be the dumbest guy in the room and still create value - Advice for the times of crisis (life-changing) - People who work hard tend to be luckier. You create your own luck - Don’t hire people that are just like you. You need diversity of thought and different perspectives.  Book recommendations: https://amzn.to/37xtHT8 Find Tommy here: Website:  www.theroundtripgroup.com   LinkedIn:  https://www.linkedin.com/company/the-roundtrip-group-llc   Twitter: @roundtrip2020 Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/