Amit and RK of Yulu: Transforming Urban India with Micro-mobility

Today on the show, we have Amit Gupta and RK Misra, co-founders of Yulu. Yulu is India's ride-sharing startup launched in December 2017. It provides a network of over 10,000 shared vehicles, including bicycles and lightweight electric scooters, in Bengaluru, Pune, Mumbai, and Bhubaneswar. Yulu's vision is to reduce traffic congestion by providing a scalable, affordable, efficient, and clean solution for the short-distance commute.

In this episode, we covered why Amit and RK decided to start Yulu after having some successful exits, how shared mobility works in urban India and working with the government to draft India's first micro-mobility policy.

Before Yulu, Amit co-founded India's profitable unicorn InMobi - an online mobile marketing and advertising platform. During his 12 years there, he grew the company's business into other markets like China, US, and Western Europe. Amit has a bachelor's degree in engineering from India's top university India Institute of Technology, Kanpur.

RK is a serial entrepreneur and a public figure known for his expertise in the nation's urban planning policy. He is an undergraduate from IIT with a Master's Degree from Tokyo University, also an alum of Harvard Kennedy School of Government.

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