#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.Key Topics and Timestamps from this episode:00:00:00 - Introduction00:01:15 - The significance of first impressions in video content00:02:30 - Alex Minor's transition from music to video content creation00:04:00 - Addressing misconceptions about video for businesses00:06:10 - Developing an effective video strategy00:08:20 - Revisiting and repurposing old content00:10:35 - Scriptwriting techniques for video00:12:45 - Overcoming "expert blindness" to create valuable content00:15:00 - Workflow management with Asana00:16:50 - The importance of a compelling opening hook00:18:30 - Cat discussion interlude00:19:05 - The crucial nature of the video script’s first line00:20:25 - Pros and cons of introducing oneself in short-form videos00:22:00 - Ideal length for short-form scripts00:24:15 - The power of conveying information in short videos00:26:30 - Recording techniques for seamless videos00:28:45 - The role of practice and memorization in short-form video delivery00:31:00 - Filming and editing times for creating perfect videos00:33:25 - Alex Minor on LinkedIn00:34:40 - Potential for a follow-up episode00:35:50 - Selecting the right social media platforms for content distribution00:38:05 - The concept of "being a broken record" in content delivery00:40:20 - Short form content challenges and strategic uses00:42:30 - Video podcasting trends and benefits00:44:45 - The evolving landscape of podcast distribution00:47:00 - Podcasting as a business strategy00:49:15 - Alternative podcast content creation strategies00:51:30 - Commentary podcasts and reacting to content00:53:45 - Ideas for generating content and using tools like Chat GPT Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more