#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discussesHis framework for focusing on 'micro surfaces' that lead to bigger winsThe importance of timing in email marketingHow to properly analyze the efficiency of your marketing spendTimestamps(00:00) - Design and brand as competitive differentiators (05:08) - Navigating Early-Stage Companies (07:52) - Performance Marketing (13:39) - How to determine 'Demand Efficiency' (17:31) - A new way to think about design (23:53) - Maximizing Micro Opportunities (30:46) - Diversifying Channels (31:49) - Elevating Brand Aesthetics (35:05) - Design Differentiation (41:17) - Standing Out with Design and Branding (46:43) - Free Tools and Design Investments (48:10) - Closing Thoughts Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more