#132: Growth | B2B Website Conversion Tactics with Talia Wolf

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (07:50) - - Building Successful Careers (11:28) - - The Importance of Understanding Emotion in Digital Conversion Optimization (16:04) - - The Science Behind Emotions (20:10) - - Messaging tips (23:25) - - Uncovering Emotions through Customer Interviews and Surveys (27:27) - - Research and Specific Questions in Optimization (31:01) - - The Importance of User Awareness in Conversion (35:53) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (39:52) - - Convincing Customers in 3 Seconds (41:39) - - Navigation and Client Segmentation (46:13) - - Efficiency and Inspiration with ChatGPT (47:32) - - The Core of Conversion Journeys Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more