#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
B2B Marketing with Dave Gerhardt - A podcast by Dave Gerhardt

Categories:
Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.Timestamps(00:00) - - Intro (05:56) - - The Secret to Success on LinkedIn (08:06) - - Building the Right Audience (12:59) - - Intentional Engagement for Network Building (15:21) - - The Essentials of Effective Leadership (17:19) - - The Power of Hiring Right (21:26) - - Crafting Clear Objectives and Cultural Fit (24:31) - - Strategic Interview Techniques and Networking (31:49) - - Simplify Email Campaign Planning (33:37) - - Revisiting and Setting Work Expectations (37:13) - - Taking Action to Navigate Ambiguity (40:35) - - Assessing Resources for Improvement (42:42) - - The Skill and Will Framework for Effective Recruitment (45:32) - - Tools and Techniques for Effective Leadership Growth (50:05) - - Motivating and Developing People in Business Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more