#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discussThe principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps(00:00) - - Intro (07:04) - - Importance of Community Engagement (11:21) - - Tailoring Marketing Strategies to Target Audiences (13:53) - - Depth Over Width in Influencer Strategy (16:15) - - Leveraging Influencer Networks for Product Promotion (19:25) - - Importance of Laser Focus in Content (24:52) - - Organic vs. Paid Content Amplification (27:13) - - Leveraging Content for Successful Advertising (32:51) - - The 1% Mindset in Achieving Success (35:52) - - Creation Strategies: Leveraging Existing Comfort Zones (39:52) - - Utilizing Content Variation for Effective Marketing (42:45) - - Investing in Employee Long-term Value (45:20) - - Validating and Refining Effective Communication Strategies (48:43) - Identifying Trending Topics on LinkedIn for Content Creation Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more