#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps(00:00) - - Intro (07:08) - - The Four Steps to the Epiphany (10:47) - - Inbound-Led Outbound (11:35) - - Getting your Podcast and LinkedIn Content in Sync (15:41) - - How Adam Manages Being CEO of Two Startups (18:10) - - What Happens When You Build a Dedicated Audience (21:54) - - Handling the Pressure of Having a Big Audience (26:31) - - Achieving Content Market Fit with a Ghostwriter (31:52) - - Using LinkedIn Templates (33:06) - - Benefits and Drawbacks of Using a Ghostwriter (37:41) - - Why Engagement is the Most Important Part Of Your Content Strategy (40:02) - - Getting Creative to Grow (42:48) - - Behind the Scenes of How Adam Handles Posting on LinkedIn (45:16) - - The Relationship Between Business and Personal Growth Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more