#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.They cover:How the content team at Monday.com acts as a strategic partner to departments across the businessThe unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategyHow they use audience engagement and feedback to make better contentTimestamps(00:00) - - Intro (07:46) - - Content Strategy as a Career (10:18) - - Monday.com’s Messaging Strategy (12:05) - - Transitioning to a Multi-Product Brand (16:53) - - Using Content to Create Trust (25:36) - - How They Create Sales Enablement Content for Enterprise Accounts (28:18) - - Monday's Value-Based Thought Leadership Strategy (31:58) - - Behind the Scenes: Working With a Cartoonist (38:07) - - How Their Newsletter Has a 30% Open Rate (40:18) - - Getting Buy-in For Thought Leadership (42:07) - - Boosting Open Rates with Quality Sender Names (48:26) - - Transforming Job Stress into Meaningful Leadership (49:51) - - Successful Idea Testing on a Smaller Scale Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more