#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we coverWhy buyers are switching to a more "self-service" model of buyingHow interactive demos stack up against traditional marketing education like videos or adsTips to create a product story with your interactive demo that gets you a 30% CTRThe most common questions marketers have about interactive demosTimestamps(00:00) - - Introduction (10:45) - - Statistics on Product Demos (14:48) - - Gating vs. not gating product demos (17:07) - - Emails and personalized follow-ups post-demo (18:03) - - Where to place the interactive demo on the website (26:56) - - Interactive demos with complex products (31:57) - - How to budget for interactive product demos (34:49) - - Implementing interactive product demos in LinkedIn ads (36:27) - - Platform recommendations for interactive product demos (40:21) - - Use of interactive demos in the sales cycle (41:57) - - Tracking activity and attribution in interactive demos (43:36) - - Personalized demos for each prospect (46:35) - - Post interactive demo conversion best practice (51:17) - - Closing thoughts Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more