#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of why the role of RevOps is key to scaling and growing revenue inside of an organization today with guest Lindsay Rothlisberger, Director of RevOps at Zapier.We cover the things B2B marketers and future marketing leaders should know about RevOps today, including:- The role of RevOps inside of a B2B SaaS company- How to measure success with a RevOps team/role- The top trends in RevOps for 2023- Centralized vs. Decentralized Ops and how to decide- What to look for in a RevOps candidate/how to hire- Audience Q&A - Lindsay and Dave questions listRevenue Operations is the fuel for a high-performing B2B SaaS company today, and the #1 key partner to marketing and sales to drive growth.Send guest pitches and ideas to [email protected] Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more