Brands and the Business of Relationships with Bill Fleming

Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, and Business Consultant for Designers. On this episode we talk about what brands are, how the cultural work of branding has changed in recent decades with the advent of new and easier to use technologies, and how we can think about brands as conversations - not just between businesses and customers but also between businesses.