Experience Design and Management at BYU

Experience design is an emergent area rooted in established disciplines, blending knowledge and integrating approaches to craft a creative profession with endless possibilities. Then why are there so few undergraduate programs teaching it? Neil Lundberg and Mat Duerden of Brigham Young University stop by the ExD studios to talk about how they started their program in Experience Design and Management, how they create experiential learning opportunities for students, and the path forward to teaching more experience design professionals.