Jen Briselli and Integrating Ideas for Systems Design

Today on Experience by Design we have Jen Briselli, the Chief Design Strategy Officer at Mad*Pow, an experience design firm in New England. We explore how changing mindsets and “nudging” can be a key strategy to do so. We also discuss how communication and messaging is a key component to accomplishing behavioral changes. We need to know what makes people tick, what their goals are, and how to use the tools handed to them. Finally, we tie together how being a physics teacher, a heavy metal aficionado, hockey player, cookie baker, rhetoritician has come together in interesting ways for our guest.