Justin Bright and Integrating Healthcare Experiences

Today on Experience by Design, we welcome Dr. Justin Bright to the ExD studios. Dr. Bright is a real doctor, unlike Adam and me. He is an ER physician at Henry Ford Health Systems in Detroit, which is challenging enough. He also is the Assistant Medical Director for Patient Experience at Henry Ford Emergency Medicine, and Co-Chair of the Physicians Council at the Beryl Institute. We talk about understanding provider perspectives in delivering patient experiences, comparing famous television doctors like Doc Martin versus Doc McStuffins, how to innovate in regulated spaces, whether patients are customers, ER medicine in a pandemic, and how we can 'fail fast' in healthcare without hurting patients..