EP026: Healthy, Error Free, and Pregnancy!

How you can turn mistakes into customer experience opportunities, IKEA’s risky marketing move that pays off, and what we can learn from a great meal delivery service. Bite-Sized Delights From the Episode: How the 404 error message can turn mistakes into customer experience opportunities. A great meal delivery service’s tricks for serving a great experience along with lunch. IKEA’s bold experiential ad campaign. The origins of CRM. Are You Looking for Things We Referenced? "404 Error Page Sales" by Neil Patel "Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib" by Tim Nudd Smarter CX by Oracle