EP090: Principles, Videos, and Tissues!

Learn about ten ways to put customer experience to work in your business, using video to explain yourself, and creative ways to take online communications into the real world. Bite-Sized Delight From the Episode: • Win Tomorrow's Customers Today - Blake Morgan shares ten things that will define the future customer in her new book "The Customer of the Future: 10 Guiding Principles For Winning Tomorrow's Business." • Show Me What You're Saying - Tony Jones (Innovation Director at Signal TV) shares creative ways to use video to explain yourself to customers. • Take the Online into The Real World - A thoughtful response to a sick birthday girl makes for an unexpected offline experience that creates a lifelong customer. Are You Looking for Things We Referenced? The Customer of the Future: 10 Guiding Principles For Winning Tomorrow's Business Signal TV Zogics Puffs Tissues Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!