Aiven’s Petra Lylander on experimentation documentation and processes

Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25