Change management for Experimentation Culture – Do’s and Don’ts with Ruben de Boer

Experiment Nation: The Conference Reloaded As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture.  To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.  In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization. We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com  Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7