Conversion Rate Optimization, Best Practices, and Other Terribly Named Things

In this episode, we speak with Gartner's Shiva Manjunath about the world of CRO: what it means, what it doesn't mean, and the important role that humour and politics play in it. As a bonus, we learn how his lack of enthusiasm about medicine helped him become the person he is today and what he really thought about last season's NHL playoffs. We're still working through the audio setup. We'll get it right one day, swear.