CR-No: Balancing between optimizing the entire customer journey vs. just the website

Experiment Nation: The Podcast - A podcast by Rommil Santiago's Experiment Nation

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On today’s panel, we have  Siobhan Solberg from Raze Shiva Manjunath from Gartner Kenya Davis from Evolytics Eddie Aguilar from  Circle media labs In this episode the panel discusses: Balancing between optimizing the entire funnel vs focusing only on the website Bringing segmentation into the mix Their beef with Google optimize