Stalinist consumerism and advertising

Between 1928 and 1935, bread rationing in the USSR had been implemented due to the extraction of foodstuffs from the peasantry for export and Stalin's disastrous collectivisation policy. In 1935 Stalin signalled a shift towards consumerism, but many Soviet citizens saw little improvement in their living conditions. Become a member at https://plus.acast.com/s/explaininghistory. Hosted on Acast. See acast.com/privacy for more information.