Shaping the music marketing industry for the digital age and forming a cap table with DJs, Artist and Angels - Alex Brees (un:hurd) - S2 Ep14

Welcome to this new episode of Explore! 😎Thank you for tuning in - I receive a lot of encouragement on LinkedIn and I wanted to let you know that the best way to send me some love is to follow this podcast and give it 5 stars. It will allow others to discover it. 🙏Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠OpenVC.app⁠⁠⁠⁠⁠⁠⁠! Use the code "EXPLORE" to get a lifetime 20% discount on their premium membership. 🔥In this episode I sat down with Alex Brees, the co-founder and CEO at un:hurd, a music marketing startup supporting artists with their music promotionWe discussed Alex’s journey from tech to Universal Music and launching un:hurd. We covered everything from how he came up with the idea, to his initial revenue-led model as a consultant, and developing the iOS app to be ahead of competitors while supporting artists on their existing devices. We discussed un:hurd’s business model from adopting a membership model for monetization to developing partnerships and integrating AI into their product. Alex shares the impact un:hurd already has on the music industry as well as some advices for entrepreneurs! 🚀Have a great episode! Listen on Spotify.Listen on Apple Podcast.Learn more about Explore: ⁠⁠⁠LinkedIn⁠⁠, ⁠⁠Newsletter⁠⁠. Learn more about ⁠⁠⁠Alex and un:hurd.Timestamps: 00:00 Introduction01:15 Sponsor Spotlight: OpenVC02:00 Alex Brees: From Science Student to Music Marketing05:09 The Birth of Breezebox and Picasso Events06:42 A Brief Stint at Universal Music10:48 Embracing Entrepreneurship with Keakie12:14 Launching Un:hurd - The Mission and Vision14:27 Data-Driven Music Marketing: A Game Changer22:40 Building Relationships in the Music Industry25:24 Bootstrapping and Fundraising Journey28:30 Strategic Investments and Market Expansion31:06 Product Evolution: From iOS to Desktop34:19 Crafting the Product Roadmap36:15 Technical Challenges and Team Dynamics38:04 Leveraging Partnerships for Growth39:49 Measuring Impact in the Music Ecosystem41:53 Unveiling the Business Model46:01 Future Aspirations and AI Integration47:58 Entrepreneurial Advice: Patience and Personal Growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit climateventuresvco2.substack.com