How F1 Became One of the Hottest Investments in Sports feat. Sportico's Kurt Badenhausen

Formula 1’s multi-billion-dollar boom is here. Every F1 team is now worth over $1 billion, but what’s driving the sport’s skyrocketing valuations? I’m joined by Sportico’s Kurt Badenhausen to break down F1’s financial rise, the impact of the cost cap, media rights shifts, and what’s next for the business of speed.For a video version, watch on YouTube.Check out Kurt's F1 valuations on Sportico.Check out our merch and subscribe to our sustainability Substack. As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and TikTok @itspaddockproject.Advertising Inquiries: https://redcircle.com/brands