#210 - Taking Tax prep from a painful date to a deeper meaningful affair

Andrew Clark is the Head of Design for Client Experience at H&R Block, delivering new, engaging client experiences. His team is focused on tapping, testing, writing remarkable experiences that deliver expertise and individual care to their customers. Andrew shares what Block behaviors he finds fascinating, he is driven to continue to know his customers better to be able to serve them better so they are prepared and confident about their financial health throughout the year. Right now he is focused on how to stitch a Tax experience throughout the year rather than a one-time mundane event.