#251 - If garments could tell a story, what would I want my outfit to say?

Mike Colarossi, Vice President, Product Line Management, Innovation and Sustainability at Avery Dennison joins the Fail Faster show to share his belief that "Anything is Possible" if you put the right energy, curiosity, and conviction into the mix. He gives us a glimpse of an exciting future for the apparel industry, where digital triggers tell a garment’s story. A QR code on a care label, linked to an app, can reveal details such as which farms the cotton came from, how it was weaved and stitched, and transported to the consumer. Digitizing vital information about recycling the garment can help consumers contribute to a circular economy too. This episode is a peek at early ideations that lead to huge disruptions.