How brand benefits from CPQ (🇬🇧)- Gwen Lafage, Brand Director Sinch

Gwen Lafage is the Brand Director at Sinch, who makes it simple to communicate with your customers in all possible channels throughout the customer journey. Gwen has a very interesting background with a global combination of experience; Ad agency in London, art gallery in San Francisco to building strong brand in Silicon Valley at Sköna and then moving to Sweden and starting her own podcast show (The Tech Marketing Podchat). Besides her work at Sinch of course :D! In this episode we dig deep into the values and benefits you get by using a CPQ-tool such as vloxq. Gwen shares her expertise and perspective of how your quote affect how your brand is perceived - and how you do to build a strong brand. "We underestimate the brand's role when choosing a supplier in B2B. People are humans which means we will go for the brand we know, the brand we trust. And that’s what you need to build. A strong brand means recognition, credibility, trust, loyalty." According to Gwen you do not only achieve operational excellence by using a CPQ. You could also expect to significantly lower the cost of acquisition, shorten the sales cycle and make it easier for the customer to say yes. Ever considering implement a CPQ tool? Or as nerdy as we are about customer obsession? This is the episode for You.