SFD105 How to Predict Fashion Trends (and work as a trend forecaster)

Note: This episode was recorded a few months ago, before the world got turned upside down. While we don't discuss how Covid-19 is affecting the industry, we hope you enjoy taking a break from the constant coverage for some fashion and normalcy. Understanding trends is so important when you work in fashion. If you want your designs to stand out and capture your market, you can’t just know what’s big now; you have to know what’s going to be big next. That’s where trend forecasters like Wendy Bendoni come in.    From her two+ decades of experience in trend analysis and fashion marketing, including working at WGSN, Wendy shares why trends are the lifeblood of fashion, how trend forecasting has evolved over the past 20+ years, what to do if trend analysis sounds like work you want to pursue, and how as a designer you can sharpen your eye to spot what’s next in YOUR niche. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!