On-Demand Customization, with Tim Williams at YR

On this week's episode, we are joined by the CEO of YR Store, Tim Williams. They have been doing on-demand customization since 2013, with pop-ups popping up in Macy's, Topshop and other big name partnerships to boot. We hear about their journey, the advent of customization and what this means for brands and consumers, as well as hearing Tim's take on the hot topic of micro-factories.