Survival of the Fittest with Whitney Cathcart

As we all know, fit has become one of the critical components in the fashion industry's roadmap to success. We are slowly making our exit from the regionally varied homogenous sizes that we've all come to know and hate, which can only be a good thing. What can technology and changing consumer behaviours do to push the FIT opportunity forward? We talk to Whitney Cathcart, Co-Founder and Chief Strategy Officer at 3DLOOK, to find out.