Attributes of great brands

Fast Pace with Josh Phegan and Dean Mackie - A podcast by Josh Phegan - Real Estate Trainer, speaker, coach. - Thursdays

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In this week's episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.