Brand positioning
Fast Pace with Josh Phegan and Dean Mackie - A podcast by Josh Phegan - Real Estate Trainer, speaker, coach. - Thursdays
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In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it's important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.
