Episode 42: Interview with Michael Parker from The Conversation about generating and evaluating impact from media engagement

This week, Mark talks to Michael Parker, Director of Operations at The Conversation, a news outlet that specialises in working with researchers, giving them editorial control on a global platform. Drawing from their work together creating the Media Impact Guide and Toolkit, Mark and Michael discuss how researchers can harness the media to get more impact from their research and provide evidence of both the reach and significance of the impacts that arise.Read the Media Impact Guide and ToolkitFind out more about The Conversation Sign up for next year’s Exchange conferenceYou can download a written transcript of this episode here