Generating significant and original research using the poet Keats’ creative process
We’re all familiar with the publish or perish mantra, but for many of us it is less about the number of publications we produce, and more about their quality. The need for rigour goes with saying, but we are all striving for that one significant, original contribution that changes our discipline forever. In this episode, Mark uses the creative process of the poet, John Keats, to explore an unusual approach to pushing research beyond the current cutting edge.