Innovation, Tenacity and Positive Culture: ‘Fear Less, Do More’ with Sarat Pediredla (S2:E8)

Join host Gill Hunter as she engages in a fascinating conversation with Sarat Pediredla, the CEO and Co-founder of Hedgehog Lab, a global technology consultancy. Sarat's unconventional career journey from aspiring doctor to tech entrepreneur reflects resilience and passion. Throughout his 15 years leading Hedgehog Lab, he transformed the company from a small web development agency into a multi-million-pound powerhouse with offices globally. As CEO, Sarat shapes the company's vision, strategy, and culture, showcasing a dedication to challenging entrepreneurial stereotypes and fostering human-centred innovation in the tech industry. In this episode, Gill and Sarat discuss: The story behind the name ‘Hedgehog Lab’. Sarat's journey from aspiring doctor to tech entrepreneur. The qualities he believes are essential for entrepreneurship. How Sarat challenges negative entrepreneur stereotypes. Insights into fostering a positive workplace culture and shaping it at Hedgehog Lab. His vision for transforming customers into loyal fans. Navigating the complexities of taking Hedgehog Lab global. Sarat's wisdom for those entering the world of entrepreneurship. Sarat's passion for self-improvement and stoicism. His vision for Hedgehog Lab's future. Find Sarat here on LinkedIn:  https://uk.linkedin.com/in/saratpediredla Find Hedgehog Lab here:  https://hedgehoglab.com/