How to Win High-Level Shortlist Interviews (Sales Presentations) Part 1

This week, we start a new series on how to win Shortlist Presentations or Shortlist Interviews. Basically, this is a very high level sales presentation. Companies will often submit a proposal to a potential customer or client. The potential customer or client will weed through all of the proposals to create what they call a "shortlist." Then, the remaining companies will often each get a shot to come in and pitch themselves to the customer. If you think about it, this type of presentat...