Revenue growth from first principles with Barbara Adey

How should commercial teams react to today's marketplace realities? "In today’s market, commercial teams must act intentionally," says Barbara Adey, Vice President and Head of the North America Sales and Marketing Center of Expertise, in this episode of Fearless Thinkers. Barbara and Rick Cheatham, CMO, offer practical tips for sellers and customers maneuvering high interest rates, stagnating growth, and more. Here's a transcript. Learn more about our Go to Market services.