How a single product got Keira Rumble’s brand, Krumbled Foods, to be stocked in supermarkets nationwide

Female Startup Club - A podcast by Female Startup Club

Categories:

Today I’m joined by Keira Rumble, founder and CEO of Krumbled Foods - the home of Beauty Bites, Australia’s first and only collagen bars. They’re tiny sweet treats that are packed with goodness to illuminate your skin, help with anti ageing and make you glow from the inside out. During our talk, Keira shares her experiences in building a brand of this size and what went wrong when she first started out, how she launched nationwide in Australia into Priceline and Coles, what it's like to trademark a brand, getting into Sephora’s accelerator program and her advice to women who are just starting out. LINKS WE MENTION:Krumbled Foods website: https://krumbledfoods.com/Krumbled Foods InstagramKeira's InstagramSephora's Seed Accelerator Program  Hosted on Acast. See acast.com/privacy for more information.