Breaking Down Toxic Masculinity & Building a Gen Z Brand

Annelise Hillmann and Nick Bunn met as undergraduate students at Harvard and quickly realized they shared an interest in branding. The duo was set on starting a Gen Z marketing agency together until one day, Nick noted how jealous he was of women for having access to a plethora of acne products. That triggered the two friends to further explore the "Gender Grooming Gap" and challenge gender norms in our society that speaks differently to men and women about skin care and overall self-care. Shortly after, Frontman was born, the first Gen Z self-care brand for men.On this week's episode, our host Thamina talks to Frontman Co-Founder and CEO Annelise about the importance of breaking down stigma and toxic masculinity surrounding cosmetics and how the brand is hoping to promote different concepts of masculinity. The two also address what it's like being a female Gen Z founder, trying to raise Venture Capital money and what's so special about Annelise's generation.