Barbie vs. Bratz: New Doll In Town

Fierce Rivalries - A podcast by Sony Music Entertainment

Barbie’s enviable fashion, dream house, and career prowess catapulted her to global toy mega stardom. But after a 42-year reign, in 2001, 4 sassy newcomers hit the doll scene. Bratz and Barbie would go head-to-head generating sales, trends, and a lot of controversy. To bring your brand to life in this podcast, email [email protected] Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices