007 BLT Communications VP Social & Creative Strategy, Jennifer Gerard - Demystifying Social Strategy

My guest for this episode is Jennifer Gerard. She’s Vice President of Social and Creative Strategy at BLT Communications. Social media movie marketing has been a moving target since we were doing filmmaker blogs and myspace pages over fifteen years ago… and yep, it still is today. Knowing that she’s in the trenches on the agency side every day, I thought that Jennifer would be the perfect person to help demystify the current state of social in 2019 and beyond.