#6 - The Human Factor

"Change begins when individuals choose to act differently and others take notice." -- Steve WestlakeIn this last episode, Bernice Notenboom delves into how individual choices and collective behavior shape the aviation industry’s response to climate change. She examines the power of personal actions, social norms and leadership in driving a more sustainable future for aviation.Bernice also reflects on her personal flying decisions and highlights the role of influential figures like Stephan Prince, a billionaire who gave up private jet travel to inspire change. Featured GuestsDr. Steve Westlake: Researcher at Cardiff University Professor Stefan Gössling: Sustainability expert from Lund UniversityDr. Linda Steg: Environmental psychologist at the University of GroningenKey topicsSocial influence and climate actionPositive over negative reinforcementEnvironmental and ethical implications of luxury air travelKeywords: Sustainability, Climate, Action, Aviation, Future, Flygskam, Movement, Private Jets, Carbon Footprint, Social Influence, Eco Travel, Emissions, Sustainability, Impact, Change, CO2, podcast