AIR - A Blueprint for Sales & Business Success - 336

“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for her innovative approach to helping entrepreneurs create meaningful connections with their customers. With years of experience working with emerging businesses, Cassie brings a wealth of knowledge on creating memorable brands that resonate with target audiences. A true believer in the power of storytelling, she understands the importance of crafting powerful narratives to drive sales and forge emotional connections with consumers. In this episode you will learn: The impact of an authentic, meaningful and emotional brand narrative and story. The importance of understanding your competitors and setting expectations. The benefits of joining forces and capitalizing on individual strengths. Episode Resources: Cassie on LinkedIn Cassie on Instagram Marketing Strategy + Copywriting with Cassie Ford vs. Ferrari episode with Jeff Bajorek   Catch up on our last 3 episodes: Read This or Die with Ray Edwards Experience Mindset with Tiffani Bova Building a Winning Culture: Lessons from the Frontlines with Dan Bradley   Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.