Scott & Missy Tannen, Boll & Branch co-founders: Ask `why’ enough and you'll reinvent an industry

What began as a suburban couple’s search for new sheets ended with the founding of a direct-to-consumer luxury bedding business. On this week’s episode, Scott and Missy Tannen, the married co-founders of luxury bedding company Boll and Branch, share how their relentless curiosity led them to become a viral-marketing success and the biggest consumer of Fair Trade Certified organic cotton in the world.