Fintech Hunting Episode #101 with the incredible Eric Skates EVP Marketing at First Option Mortgage

Don't miss episode #101.  We have an  incredible guest for you today,  he is a branding, PR, creative marketing expert in financial services, and community builder.  In this episode we discuss • His background and how he got started in the mortgage industry • Live events are now back, tell us about your experiences?   • What are some of the challenges that today’s mortgage marketers face? • Talk to me about the importance of building an online presence. • Tips and tricks to better borrower engagement • What is technology’s role for the modern mortgage marketer? • We talk about brand and culture and so much more, help me welcome Eric Skates EVP of Marketing at First Option Mortgage. Eric is an innovative and imaginative professional with 10+ years of experience with marketing development/strategy, organizational planning, and corporate communication. Oversee seven-figure omnichannel marketing plans including strategic digital marketing campaigns, new software integrations, marketing automation (Pardot), lead generation, social media, graphic design, blogging/vlogging, content creation, CRM campaigns, Mobile App promotions, SMS, PR, SEO efforts, web content, company culture efforts, D&I, promotional marketing and special events. Past experience includes planning and managing marketing/communication efforts within real estate and non-profits rooted in the finance, and insurance industries.