Fintech Hunting Podcast #197 with the incredible Dalila Ramos, Founder of Love & Taco Media

Summary   In this episode, Michael interviews Dalila Ramos, a world-class recruiter and content creator, about the challenges and strategies in recruiting and marketing. They discuss the importance of marketing expertise and the mistakes applicants make when seeking job opportunities. They also emphasize the need for authenticity and positivity on social media. Delilah shares insights on hiring people outside the industry and the importance of knowing when to outsource. They discuss the power of leveraging relationships and expertise in the mortgage industry. Finally, they offer strategies for maximizing ROI at trade shows and invite listeners to reach out for assistance.   Takeaways Recruiting challenges in Q1 include the constant need for good sales talent and the increasing difficulty in finding operational and support roles. Applicants often make the mistake of not putting themselves out there and not engaging on social media platforms, which can hinder their chances of getting hired. Being genuine and authentic on social media is important, but applicants should avoid whining, complaining, or airing grievances, as it can negatively impact their job prospects. Hiring people outside the industry can bring fresh perspectives, but subject matter expertise and understanding the nuances of the mortgage industry are crucial for success. Knowing when to outsource and ask for help is essential to avoid burnout and ensure the success of marketing and sales efforts. Leveraging relationships and engaging with industry professionals can help build credibility and attract opportunities in the mortgage industry. Maximizing ROI at trade shows requires a strategic approach, including promoting the booth, scheduling appointments, and leveraging content creation and video interviews. Chapters 00:00Introduction and Background 01:22Recruiting Challenges in Q1 04:06The Importance of Marketing Expertise 05:13Mistakes Applicants Make 06:39Being Genuine and Authentic on Social Media 08:08The Impact of Negative Social Media Posts 09:26The Power of Positive and Uplifting Content 10:34Hiring People Outside the Industry 12:38The Challenge of Doing It All 13:50Knowing When to Outsource 15:30Leveraging Relationships and Expertise 17:02Engaging with Industry Professionals 18:22Outsourcing for Trade Shows 19:31Maximizing ROI at Conferences 21:57How to Get in Touch for Assistance 23:17Final Thoughts and Call to Action